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Moses Rodriguez

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BrandingMarketing
September 9, 2019

Is It Time to Rebrand?

Large corporations update their brands regularly. Some reasons for doing so are obvious, like modernizing the brand’s look and feel or regaining market share. Others, such as coming out of bankruptcy or trying to find a new market, are not always apparent. Rebranding is a big decision, and it should…
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CreativityPhotography
April 3, 2019

Old School is New School

This year, people all over the world will celebrate Leonardo da Vinci. The well-known Italian Renaissance master had many areas of interest, namely inventing, drawing, painting, sculpting, architecture, science, music, mathematics, engineering, literature, anatomy, geology, astronomy, botany, writing, history and cartography. And even though he died 500 years ago on…
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BrandingCreativityFood for Thought
November 5, 2018

Execute or be Executed!

One of the most famous quotes in sports history is attributed to John McKay (former coach of the Tampa Bay Buccaneers) when after a poorly played game, a reporter asked, “What do you think of your team’s execution, Coach?” McKay replied, “I’m in favor of it.” From time to time,…
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BrandingCreativityDesignPhotography
March 5, 2018

1,000 Words

We’ve all heard the idiom, “a picture is worth a thousand words.” And some of us (the oldies but goodies) have heard rockin’ Rod Stewart sing, “every picture tells a story.” Both of these phrases are other ways of saying that a photograph communicates meaning and essence easier than words…
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Moses Rodriguez 0
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CreativityPhotography
November 8, 2017

How to Take Better Photos in 3 Easy Steps

Throw away your phone. Leave your DSLR at home. Ditch your point-and-shoot. Easy… Right?! Between photoshoots, digital campaigns and Instagram posts, we take a LOT of photos. And here at Bonfire5, we hold each and every one to a pretty high standard. Because in case you didn’t know, 71.7% of…
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