Herb Kelleher, the cofounder and longtime CEO of Southwest Airlines, died last month. We lost a great business leader and visionary—a fearless brand builder, through-and-through. Whenever we lose one of the greats, I always wonder what we can learn from them. So here are Five Big Lessons Herb left behind…
One of the most famous quotes in sports history is attributed to John McKay (former coach of the Tampa Bay Buccaneers) when after a poorly played game, a reporter asked, “What do you think of your team’s execution, Coach?” McKay replied, “I’m in favor of it.” From time to time,…
To be honest, I often base my grocery store purchases on pretty packaging over price. Well… as much as my budget will allow. There is something about clean typography, bold PMS colors and the lack of gradients and dropshadows that makes me say, “Yes, please!” But why is it that…
Brand managers are accustomed to thinking of their customers in terms of “generations.” Based on when you were born, you may be a Baby Boomer or a member of Generation X, Y or Z. These categorizations help marketers understand the consumer behaviors that ultimately drive everything from the products they…
Bonfire5 recently rebranded an apparel company based in St. Croix. Lori Hirons, the founder and owner of Island Contessa, wrote a blog about her adventures weathering the recent hurricanes, the impact on her business, and Bonfire5’s contribution to her success. We thought it was worth sharing. Here it is… Refresh,…
I’m often reminded how interconnected creative fields can be. From fine arts to home decor, web design to fashion, many underlying themes resonate just the same. I recently attended Kansas City Fashion Week, and saw some wonderfully inspiring collections on the runway. I also saw some collections that, shall we…