As of November 2017, more than 25 million registered businesses are using Instagram. Which isn’t surprising, considering it’s one of the easiest and most relevant avenues to tell your brand story and build a deeper relationship with your customers. But do they consider you one of their favorite Instagram accounts…
IT’S. HERE. The most wonderful fiscal quarter of the year! Santa is driving a Mercedez-Benz, Amazon boxes are singing carols, M&M’s are making Santa faint. All sorts of companies across all markets are squabbling to get their slice of the Christmas sales. And with that squabble, we are inundated with…
Branding is commonly considered a critical part of any successful business, yet many people still view it as merely a creative endeavor. But the truth is, branding is just as much about strategy as it is about tactics. It’s thinking and execution. It’s left brain and right brain. It’s logic…
American shoppers spent a record $5 billion on Black Friday last week. That’s a 16.9% increase in dollars spent online compared to Black Friday in 2016. Amazon, with its multitude of brands and deals across every category, claimed nearly 50% of those sales. Cyber Monday hit a new record of $6.59…
Fashion has always been a passion of mine. In fact, when I’m not at work, you’ll probably find me working on my style blog, Mod Circus. But you don’t have to attend Paris fashion week—or even care about what new sweater styles are hitting your local department store this season—to…
Throw away your phone. Leave your DSLR at home. Ditch your point-and-shoot. Easy… Right?! Between photoshoots, digital campaigns and Instagram posts, we take a LOT of photos. And here at Bonfire5, we hold each and every one to a pretty high standard. Because in case you didn’t know, 71.7% of…