I recently mentioned to a marketer friend of mine that he was “wicked smart.” His reply? “Not really, I’m just wicked curious!” While his response was modest, it stopped me in my tracks. As a brand marketer, I’ve seen curiosity in action. Curiosity can turn a dying brand into a…
It’s a question almost every writer hears at some point in their lives. And for people who work in creative-driven industries like advertising and marketing, you can’t escape it. How did they come up with The Most Interesting Man in the World for Dos Equis? What made them think of…
I know what you’re thinking: That’s a typo. She definitely meant “content,” right? In the digital space, we tend to think that content is EVERYTHING. Which isn’t wrong, because it is a lot of things. Important things even, but it definitely isn’t everything. A lot of times we fall in…
National Coffee Day. A full 24 hours to raise our ceramic mugs and toast to the daily ritual that many of us simply can’t live without: morning coffee. It’s amazing to think back to the days when “black” was the only way you could order coffee. Now, with all the…
We’re all online. We tweet, post, like, repeat. For a lot of us, our social media accounts are extensions of ourselves. It’s almost second nature to log on and post pictures of our kids, our dogs or what we’re drinking at happy hour. But when it comes to managing social…
Okay, so I’m not technically what most call “a creative” in the creative world. But generating creative ideas is still part of what gets me out of bed every morning. I’d guess this is the case for most of us “non-creatives.” We’re all problem solvers at heart, right? So, when…