Triple spaces between sentences and 12.5 font might’ve worked in English 101, but as marketers, writing is a skill we need to take a little more seriously. Because let’s be honest – shortcuts won’t work for email subject lines, business proposals and all the other places that require us to…
Installing a foosball table is cool and all, but there are more effective (and much cheaper) ways to motivate employees and make them feel valued. Here are a few: Take a stand. Grab a cup of joe and huddle up with your team for a quick stand-up meeting. Have each…
Human beings have an attention span of 8 seconds. We don’t read anymore. We scan. Brands usually say too much. Cut your copy. Make your point. Quickly. Make things more visual. Get rid of anything unnecessary. Edit again. My 8 seconds are up. You get my point. The end.