Category

Branding

Chris Hayes 0
0
BrandingFood for ThoughtMarketing
December 1, 2017

Brand or Channel?

American shoppers spent a record $5 billion on Black Friday last week. That’s a 16.9% increase in dollars spent online compared to Black Friday in 2016. Amazon, with its multitude of brands and deals across every category, claimed nearly 50% of those sales. Cyber Monday hit a new record of $6.59…
Read More
Brent Niemuth 0
1
BrandingCreativityCultureDesignFashion
November 21, 2017

Style Your Brand for Success

Fashion has always been a passion of mine. In fact, when I’m not at work, you’ll probably find me working on my style blog, Mod Circus. But you don’t have to attend Paris fashion week—or even care about what new sweater styles are hitting your local department store this season—to…
Read More
Brent Niemuth 0
0
BrandingCopywritingCreativityCultureFood for Thought
October 16, 2017

Context is King

I know what you’re thinking: That’s a typo. She definitely meant “content,” right? In the digital space, we tend to think that content is EVERYTHING. Which isn’t wrong, because it is a lot of things. Important things even, but it definitely isn’t everything. A lot of times we fall in…
Read More
Brent Niemuth 0
1
BrandingCultureFood for Thought
September 29, 2017

IT’S A BREW-TIFUL DAY

National Coffee Day. A full 24 hours to raise our ceramic mugs and toast to the daily ritual that many of us simply can’t live without: morning coffee. It’s amazing to think back to the days when “black” was the only way you could order coffee. Now, with all the…
Read More
Brent Niemuth 0
0
BrandingCultureFood for Thought
September 13, 2017

How to Humanize Your Brand Online

We’re all online. We tweet, post, like, repeat. For a lot of us, our social media accounts are extensions of ourselves. It’s almost second nature to log on and post pictures of our kids, our dogs or what we’re drinking at happy hour. But when it comes to managing social…
Read More