Category

Creativity

Lois Brayfield 0
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BrandingCreativityCultureFood for ThoughtMarketing
February 19, 2018

What Can You Learn from Crazy People?

I’m referencing the 1990 American comedy film starring Dudley Moore, in which a bitter ad executive reaches his breaking point and begins telling too much truth in his ad copy. I re-watched Crazy People recently, and while I thought it was hilarious, I was also struck by how close to…
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Brent Niemuth 0
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BrandingCreativityDesign
February 6, 2018

8 Ways to Unlock Your Creativity

My fellow creatives, I’m here to address and provide solutions to one of the not-so-fun realities of our professions: creative ruts. That unwanted pal named Writer’s Block. That season of ho-hum designing, passionless painting or questioning if we’re actually meant to be makers. Troughs in the creative industry are inevitable…
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Brent Niemuth 0
0
How to Take Better Smartphone Photos
BrandingCreativityMarketingPhotography
January 15, 2018

Be Smarter About Smartphone Photos

In the age of camera phones and social media, like it or not, everyone is a photographer. However, we’ve all seen too many blurry, dark, indistinguishable photos that leave us scratching our heads as to why someone would even post those photos in the first place. Weak photos won't do…
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Kelsey Finley 0
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BrandingCreativityMarketing
January 8, 2018

Are They Into You on Instagram?

As of November 2017, more than 25 million registered businesses are using Instagram. Which isn’t surprising, considering it’s one of the easiest and most relevant avenues to tell your brand story and build a deeper relationship with your customers. But do they consider you one of their favorite Instagram accounts…
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Brent Niemuth 0
0
BrandingCreativityCultureDesignMarketing
December 14, 2017

’Tis the Season for Holiday Advertising

IT’S. HERE. The most wonderful fiscal quarter of the year! Santa is driving a Mercedez-Benz, Amazon boxes are singing carols, M&M’s are making Santa faint. All sorts of companies across all markets are squabbling to get their slice of the Christmas sales. And with that squabble, we are inundated with…
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Brent Niemuth 0
0
BrandingCreativityDesignMarketing
December 6, 2017

Strategy vs. Tactics

Branding is commonly considered a critical part of any successful business, yet many people still view it as merely a creative endeavor. But the truth is, branding is just as much about strategy as it is about tactics. It’s thinking and execution. It’s left brain and right brain. It’s logic…
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Brent Niemuth 0
1
BrandingCreativityCultureDesignFashion
November 21, 2017

Style Your Brand for Success

Fashion has always been a passion of mine. In fact, when I’m not at work, you’ll probably find me working on my style blog, Mod Circus. But you don’t have to attend Paris fashion week—or even care about what new sweater styles are hitting your local department store this season—to…
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Moses Rodriguez 0
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CreativityPhotography
November 8, 2017

How to Take Better Photos in 3 Easy Steps

Throw away your phone. Leave your DSLR at home. Ditch your point-and-shoot. Easy… Right?! Between photoshoots, digital campaigns and Instagram posts, we take a LOT of photos. And here at Bonfire5, we hold each and every one to a pretty high standard. Because in case you didn’t know, 71.7% of…
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Lois Brayfield 0
0
Creativity
October 25, 2017

Are You Wicked Curious?

I recently mentioned to a marketer friend of mine that he was “wicked smart.” His reply? “Not really, I’m just wicked curious!” While his response was modest, it stopped me in my tracks. As a brand marketer, I’ve seen curiosity in action. Curiosity can turn a dying brand into a…
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Matt Fey 0
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CopywritingCreativityDesign
October 18, 2017

WHERE DO YOU GET YOUR IDEAS?

It’s a question almost every writer hears at some point in their lives. And for people who work in creative-driven industries like advertising and marketing, you can’t escape it. How did they come up with The Most Interesting Man in the World for Dos Equis? What made them think of…
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