Category

Food for Thought

Brent Niemuth 0
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BrandingCreativityDesignFood for ThoughtMarketing
February 20, 2019

What can we learn from Herb Kelleher?

Herb Kelleher, the cofounder and longtime CEO of Southwest Airlines, died last month. We lost a great business leader and visionary—a fearless brand builder, through-and-through. Whenever we lose one of the greats, I always wonder what we can learn from them. So here are Five Big Lessons Herb left behind…
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Moses Rodriguez 0
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BrandingCreativityFood for Thought
November 5, 2018

Execute or be Executed!

One of the most famous quotes in sports history is attributed to John McKay (former coach of the Tampa Bay Buccaneers) when after a poorly played game, a reporter asked, “What do you think of your team’s execution, Coach?” McKay replied, “I’m in favor of it.” From time to time,…
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Brent Niemuth 0
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BrandingCreativityCultureFood for ThoughtMarketing
April 9, 2018

Making A Difference

Bonfire5 recently rebranded an apparel company based in St. Croix. Lori Hirons, the founder and owner of Island Contessa, wrote a blog about her adventures weathering the recent hurricanes, the impact on her business, and Bonfire5’s contribution to her success. We thought it was worth sharing. Here it is… Refresh,…
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Lois Brayfield 0
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BrandingCreativityCultureFood for ThoughtMarketing
February 19, 2018

What Can You Learn from Crazy People?

I’m referencing the 1990 American comedy film starring Dudley Moore, in which a bitter ad executive reaches his breaking point and begins telling too much truth in his ad copy. I re-watched Crazy People recently, and while I thought it was hilarious, I was also struck by how close to…
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Matt Fey 0
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When You Screw Up Own Up
BrandingCultureFood for ThoughtMarketing
January 24, 2018

When You Screw Up, Own Up

On December 7, 2013, the SpaghettiOs brand learned a valuable lesson: don’t let a circular pasta cartoon character commemorate one of the most solemn moments in American history. With a single tweet, the brand brought about its own day that would live in infamy. Turns out, a smiling, red-sneakered SpaghettiO-ffender is…
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Chris Hayes 0
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BrandingFood for ThoughtMarketing
December 1, 2017

Brand or Channel?

American shoppers spent a record $5 billion on Black Friday last week. That’s a 16.9% increase in dollars spent online compared to Black Friday in 2016. Amazon, with its multitude of brands and deals across every category, claimed nearly 50% of those sales. Cyber Monday hit a new record of $6.59…
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Brent Niemuth 0
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BrandingCopywritingCreativityCultureFood for Thought
October 16, 2017

Context is King

I know what you’re thinking: That’s a typo. She definitely meant “content,” right? In the digital space, we tend to think that content is EVERYTHING. Which isn’t wrong, because it is a lot of things. Important things even, but it definitely isn’t everything. A lot of times we fall in…
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Brent Niemuth 0
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BrandingCultureFood for Thought
September 29, 2017

IT’S A BREW-TIFUL DAY

National Coffee Day. A full 24 hours to raise our ceramic mugs and toast to the daily ritual that many of us simply can’t live without: morning coffee. It’s amazing to think back to the days when “black” was the only way you could order coffee. Now, with all the…
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Brent Niemuth 0
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BrandingCultureFood for Thought
September 13, 2017

How to Humanize Your Brand Online

We’re all online. We tweet, post, like, repeat. For a lot of us, our social media accounts are extensions of ourselves. It’s almost second nature to log on and post pictures of our kids, our dogs or what we’re drinking at happy hour. But when it comes to managing social…
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Brent Niemuth 0
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Food for Thought
September 7, 2017

How a Non-Creative Gets Creative

Okay, so I’m not technically what most call “a creative” in the creative world. But generating creative ideas is still part of what gets me out of bed every morning. I’d guess this is the case for most of us "non-creatives." We’re all problem solvers at heart, right? So, when…
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