Category

Marketing

Kelsey Finley 0
0
BrandingCreativityMarketing
January 8, 2018

Are They Into You on Instagram?

As of November 2017, more than 25 million registered businesses are using Instagram. Which isn’t surprising, considering it’s one of the easiest and most relevant avenues to tell your brand story and build a deeper relationship with your customers. But do they consider you one of their favorite Instagram accounts…
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Brent Niemuth 0
0
BrandingCreativityCultureDesignMarketing
December 14, 2017

’Tis the Season for Holiday Advertising

IT’S. HERE. The most wonderful fiscal quarter of the year! Santa is driving a Mercedez-Benz, Amazon boxes are singing carols, M&M’s are making Santa faint. All sorts of companies across all markets are squabbling to get their slice of the Christmas sales. And with that squabble, we are inundated with…
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Brent Niemuth 0
0
BrandingCreativityDesignMarketing
December 6, 2017

Strategy vs. Tactics

Branding is commonly considered a critical part of any successful business, yet many people still view it as merely a creative endeavor. But the truth is, branding is just as much about strategy as it is about tactics. It’s thinking and execution. It’s left brain and right brain. It’s logic…
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Chris Hayes 0
0
BrandingFood for ThoughtMarketing
December 1, 2017

Brand or Channel?

American shoppers spent a record $5 billion on Black Friday last week. That’s a 16.9% increase in dollars spent online compared to Black Friday in 2016. Amazon, with its multitude of brands and deals across every category, claimed nearly 50% of those sales. Cyber Monday hit a new record of $6.59…
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