We’re all online. We tweet, post, like, repeat. For a lot of us, our social media accounts are extensions of ourselves. It’s almost second nature to log on and post pictures of our kids, our dogs or what we’re drinking at happy hour.
But when it comes to managing social media for a company or a brand, it’s tougher to decide how or what to post. We’ve all seen brands whose feeds consist only of static promos and bland holiday posts. We’ve also seen brands who get behind every single online trend like it’s going out of style. But don’t fret, there are more human ways to interact on social media. Here are a few:
- Just like you, your brand has a personality. Define it and use it. Every brand has its own unique story, and in turn, its own unique voice. Are you fun and relaxed, or are you driven by being informative and helpful? Figure out what’s true to your brand.
- Be part of the conversation. You can’t exist online in a vacuum. Acknowledge the things around you, respond to your customers and react to relevant articles. Don’t just retweet things – say something about them. Use each interaction as an opportunity to show what makes your brand special.
- Don’t hop on every trend or hashtag just because the kids are doin’ it. This doesn’t mean you can’t ever participate in #National-blank-day again. It just means you should take an angle on it that makes sense for your brand. Create content that is relevant to your audience.
- Emotions are what make us human. Don’t be afraid to show them online. Be excited about your promos. If you’re in the service industry, show pride for your service. Have empathy when interacting with your customers. People want to interact with a brand they can relate to on an emotional level.
