Challenge
The Kansas City Steak Company had an image problem. The old, tired brand identity didn’t reflect the high quality of their product. They needed a compelling story and a complete brand overhaul to be worthy of consideration.
KEY INSIGHT
The brand differentiator was found right in their name. Kansas City is the home of the highest quality beef in the nation, going back decades. Many of the finest restaurants in the country serve mouthwatering cuts of meat from Kansas City stockyards. It was time to tell this story.
EXECUTION
Our strategy was to create a visual identity that was bold, elegant and full of “swagger.” We redesigned the logo, introduced a new tagline, created a modern visual vocabulary and gave the entire brand a facelift, including all new photography.
IMPACT
After the new identity was launched and the campaign was in place, Kansas City Steak saw a 30% increase in sales, plus added thousands of new names to their buyer file.