When consumers think of a brand in a certain way for decades, it can be nearly impossible to change that perception. In that case, it might be time to start an entirely new brand. That’s what Prospect + Vine was—a completely new brand created from scratch to appeal to a whole new audience.
Rather than just offer the latest furniture and décor online like other popular brands, Prospect + Vine saw an opportunity to also provide added-value services like designer recommendations and custom drapery alterations for free. The story was all about mixing “this + that.”
This new brand needed to look modern, fresh and exciting. It had to stand out from the sea of competitors and claim its territory. We used the recognizable “+” sign from the new logo we designed as a visual hook to tie everything together.
Shortly after the brand was launched online, orders started coming in, new staff was added, a video was produced, a photo studio was built and this new company took flight.
